Starbucks Courtice Countdown
Designed a social media countdown campaign for a new Starbucks store opening in Courtice, ON. The goal was to build anticipation, increase engagement, and drive foot traffic ahead of launch day through a series of visually cohesive and engaging posts. We followed Starbucks Creative for branding to ensure we maintained expressive illustrations that were fun and essential to the Starbucks brand. All posts were created and uploaded to the location's Instagram page and garnered over 530 likes combined.
Designed a social media countdown campaign for a new Starbucks store opening in Courtice, ON. The goal was to build anticipation, increase engagement, and drive foot traffic ahead of launch day through a series of visually cohesive and engaging posts. We followed Starbucks Creative for branding to ensure we maintained expressive illustrations that were fun and essential to the Starbucks brand. All posts were created and uploaded to the location's Instagram page and garnered over 530 likes combined.
Client
Starbucks Canada -- Courtice, ON
Role
Illustrator, Social Media Content Creator, Social Media Marketer
Starbucks Canada -- Courtice, ON
Role
Illustrator, Social Media Content Creator, Social Media Marketer
Team
Kayla Bajnauth, Diane Tomlinson
Timeline
2 Weeks
Kayla Bajnauth, Diane Tomlinson
Timeline
2 Weeks
Reflection
This project strengthened my ability to design within an established brand while adapting visuals for a specific audience and campaign goal. It also reinforced the importance of storytelling and consistency when creating marketing content intended to drive engagement.
This project strengthened my ability to design within an established brand while adapting visuals for a specific audience and campaign goal. It also reinforced the importance of storytelling and consistency when creating marketing content intended to drive engagement.
